Our work / CallixCallix

The next ad starts in the sales call.

Callix connects sales intelligence with marketing. We built the AI UGC and content engine that turns those conversations into video ads, shaped by the customer and delivered in the user’s own identity.

Inside the engine we built
AI UGC. Engineered by RECAST.
Call transcriptsCall notes
ICP & character
Content engine
AI UGC
Your face. Your voice.Your next ad.
Your language
Illustrated delivery flow
Inside the engine

Every input has a role in the ad.

Explore how the delivered engine connects the conversation, the audience and the person presenting the message.

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Start with what the customer actually said.

Call transcripts and notes give the engine the substance of the conversation. They become source material for the creative, carrying the customer’s language and context forward.

Call transcriptsCall notes
Customer context
Our engineering contribution

We built the bridge from insight to creative.

Our engagement focused on the AI UGC and content-generation capability within Callix. We developed the engine that combines call material, audience context and creator identity into video ads.

Explore custom engineering

The challenge

Sales conversations contain the detail creative teams need: what customers care about, how they describe a problem and the context behind their decisions. Turning that material into an ad also requires a clear audience, a character and a recognizable voice.

The delivered capability

A connected path from sales-call material to AI UGC ads. The delivered capability brings customer understanding and the user’s identity into the same creative workflow.

The company behind the brief

Built for a startup connecting sales and marketing.

Callix’s wider platform connects advertising, sales-call and payment data. Its conversation intelligence informs customer profiles, creative and revenue workflows.

Nearly $1MRaised by Callix · company-reportedRead Callix’s funding statement

Callix’s public FAQ states that it has raised nearly a million dollars. The amount shown is approximate and reported by the company.

Callix’s official revenue intelligence dashboard with sample data
Official Callix product image with sample data. Shown for platform context; RECAST’s delivery focused on the AI UGC and content engine.
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